We Take the Health of our Customers Seriously
ALDI has something to suit every taste. Since we first opened in Australia in 2001, we have proudly partnered with Australian suppliers to provide our customers with the best fresh fruit, veg, meat, dairy and bread - all delivered daily to our stores. Our customers can choose from over 500 award-winning products every day, always at the best prices.
To make sure we’re consistently meeting or exceeding our customers’ expectations, our Quality Assurance and Buying teams are in constant conversation with our suppliers to make sure that all our products meet our strict nutritional criteria, and that they taste great, too!
Every day we rigorously test our products so our customers can be confident that we will continue to offer the award-winning, great-tasting, amazing-value products they know and love.
We are also continuing to expand our range with more healthy fresh food, including options to accommodate all dietary requirements - such as lactose-free and vegetarian products. We’ve also launched exclusive health-food brands that help make informed choices easier. These products adhere to strict criteria meaning our customers can shop with confidence. These brands include:
- Oh So Natural™ – Our Oh So Natural™ range of products contain no additives, added colours or flavours and are never processed with the use of chemicals.
- Just Organic™ – Australia’s first retailer-exclusive range of organic products, the Just Organic™ brand features organically grown and ethically sourced, affordable food and beverages. Suppliers for the range must undergo regular independent auditing to obtain industry recognised organic certifications. We’re growing our organic range every year, so being good to your body and kind to the environment doesn’t have to cost the earth!
- Has No™ – For customers seeking gluten-free alternatives, try our delicious Has No™ range including biscuits, cereal, muesli, flour, pasta and more.
We’re proud to say that our healthy brands make up an industry-leading proportion of our core range – and they’re only getting bigger!
Fresh For Less
Eating fresh and healthy doesn’t have to be hard. We’re committed to offering our customers tasty fresh fruit, vegetables, fish and meat at permanently low prices. That’s why, every week, our ‘Super Savers’ offers make fresh food even better value for our customers. Whether it's in avocados or cucumbers, oranges or pears, checking our catalogue for our weekly offers will be berry fruitful for your wallet!
We’ve even gone the extra mile and now offer hundreds of fun, quick, and healthy recipes to inspire our customers with easy and affordable meals for all the family. And to help with the all-important task of keeping kids healthy, we worked with the Caltex Socceroo’s own chef, Vinicius Capovilla, to create the ALDI MiniRoos Mighty Menu, with recipes and meal plans made especially for active kids.
ALDI is committed to reducing sugar, salt, sodium and saturated fat in our products. We are continuously working with our suppliers as part of an ongoing process of reformulation. Since 2015 we’ve improved a large part of our range with a focus on nutritional content and the introduction of Health Star Ratings, and we’re in the process of reviewing even more. In 2016, we increased our range of products made with healthy wholegrains by nearly 50%.
We listen to our customer’s feedback to ensure that our products are equal to or better than the market leader, so we can continue to provide outstanding quality, nutritional value, and taste at unbeatable prices.
Responsible Marketing And Promotion
Our health strategy doesn’t stop with the products themselves. We also take our responsibilities in product merchandising and promotion seriously.
For example, in all our new-format stores (which will be all our stores by 2020) you won’t find any unhealthy products promoted at the end of each aisle. We know this may not be like other retailers, but we’ve always been proud to be Good Different. Instead of unhealthy products, we’ve replaced these ‘end-caps’ with healthy displays so customers can find their favourite Oh So Natural™, Has No™, and Just Organic™ foods with ease.
We also support and abide by a number of Australian Advertisers National Advertising (AANA) Codes. These include the AANA Code of Ethics, The AANA Code for Advertising and Marketing Communications to Children, and The AANA Food and Beverages Advertising and Marketing Communications Code.